Driven by their passion for a healthy lifestyle, Baby Mantra was founded by Nupoor and Vinnie, two sisters committed to a natural and organic lifestyle. A deep appreciation for natural skin care was ingrained in them at a very young age as their mother relied greatly on the use of all-natural home-based remedies growing up. This not only enriched them with an incredibly healthy lifestyle but also gave them great passion for all things natural. It was only “natural” that they would utilize the same techniques when they had children of their own. It was at that moment, Baby Mantra was born.

Made in the U.S.A from only top quality ingredients, EWG Verified, Baby Mantra hosts an entire product line of baby lotions, baby oils, Mommy Body butter, shampoo & body wash all tested and approved by Nupoor and her beautiful baby girls. These products safeguard baby soft skin by forming a barrier to lock in moisture and guarantee soft, supple, healthy skin for years to come. With such phenomenal results, we simply could not resist sharing this lush line of products to all the caring mothers & beautiful babies of the world! As we grow our product line to meet the needs of all mothers & babies who also value natural living, we invite you to follow our blog regularly for product updates, tips for mom & baby, and other related news. We hope our story can inspire others to teach their children the value of natural living and that future generations can benefit from a natural lifestyle.

  • • Our Sustainability Framework
  • • Our Values
  • • Our Community Involvement
  • • Our Mission
  • • Our Environmental Vision
  • • Our Icons


    At Baby Mantra, sustainability means making every day better for not just our consumers but also the planet through how we act, how we create new products, how we innovate and how we deliver goods and services to our customers. It is about engaging our consumers with new and exciting products and services that are better for their wellbeing and the environment. It’s about operating responsibly in our supply chain and treating our employees and stakeholders fairly. It’s about providing health and hygiene education to parents and to children. It is about adhering to a 100% cruelty-free pledge as it relates to product testing. And it is about reducing our carbon footprint by driving change by operating within the values of our organization.

    As a growing consumer products company, we have both a responsibility and an opportunity to effect change through our engagement with our consumers, employees, suppliers and retailers. We believe that education, transparency and continuous innovation will guide the path to enabling those everyday changes that can lead to responsible growth and deliver significant impact.

    Our Mission

    Baby Mantra’s mission is to envision, develop and deliver the highest quality products to improve the well-being of children around the world, using only the finest earth friendly natural ingredients.

    Our Values

    Doing the right thing is the foundation of Baby Mantra’s purpose as an organization. In keeping with our pledge to enhance the lives of children through our products and our commitment to sustainable businesses practices we strive to weave into the way we function as a company – treating our employees with respect, paying competitive wages, ensuring consumer privacy, maintaining transparency with our suppliers and customers, reducing our carbon footprint. This approach to the way we work is at the heart of what it means to conduct business at Baby Mantra.

    In keeping with our pledge to strive to enhance the lives of children through our products and our commitment to sustainable businesses practices, we adhere to the following shared values as an organization:

    Accountability: Responsibility of our actions that influence the lives of our customers, specifically children of all ages and our fellow workers.

    Community: As a company we share a sense of responsibility and contribution to our society that defines our existence. We believe we need to preserve the environment and the planet for the sake of future generations. Baby Mantra commits to constantly monitor its environmental policies and pursue the prevention of pollution and prevention of waste of any kind.

    Commitment to Children: We commit to put the well-being of children, at the core of all our Baby Mantra products. We further commit to engaging with various organizations to improve the lives of children across the world.

    Diversity: Respecting diversity and instilling the best of the composition of ideas that emerge from a range of experiences, backgrounds and thoughts of our team members and focus groups into our products.

    Innovation: To come out with new creative ideas that have the potential to change the world and improve the lives of children.


    At Baby Mantra we believe the future quality of human life is dependent on both economic vitality and a healthy, sustainable natural environment. We do not see these goals as mutually exclusive, but inextricably linked. Our future depends on meeting the needs and aspirations of a growing global population, while enhancing and protecting the ecosystem on which all life depends. As such, Baby Mantra is committed to sustainable business practices in everything we do. We believe, our corporate environmental goals are a key metric of our business success. On the journey toward sustainable business practices, through continual improvement, we will endeavor to:

    • • Ensure the use of all Natural ingredients in our products
    • • Go beyond compliance with environmental regulations and other requirements
    • • Pursue prevention of pollution and elimination of waste of any kind
    • • Implement technologies to efficiently use energy resources
    • • Collaborate with our vendors and customers to promote “green” initiatives
    • • Promote environmental knowledge and awareness across the value chain

    Every Baby Mantra product is certified natural by the Natural Products Association (“NPA”). The NPA Natural Standard is based on natural ingredients, safety, responsibility and sustainability. Below is how NPA defines a “natural” product:

    Natural Ingredients: A product labeled "natural" should be made up of only, or at least almost only, natural ingredients and be manufactured with appropriate processes to maintain ingredient purity

    Safety: A product labeled "natural" should avoid any ingredient with a suspected human health risk

    Responsibility: A product labeled "natural" should use no animal testing in its development

    Sustainability: A product labeled "natural" should use biodegradable ingredients and the most environmentally sensitive packaging
    <br? Under the Natural Standard for Personal Care Products, allowed ingredients come from or are made from a renewable resource found in nature (flora, fauna, mineral), with absolutely no petroleum compounds.

    For each ingredient, the substance must be listed as generally recognized as safe (GRAS) by the FDA when used in accordance with Good Manufacturing Practices (GMP) and contain no residues of heavy metals or other contaminants in excess of tolerances set by the FDA or the EPA or has been reviewed using criteria in this standard.

  • We remain deeply committed to our environment and passionate about the humane treatment of all animals. As such, none of our products are tested on animals and we have pledged to never conduct or commission any animal tests on ingredients, formulations, or finished products in the future. Our products have been certified by PETA and we require our suppliers to meet the same criteria of no animal testing.
  • The NPA and PETA certifications are just another indication of how doing the right thing is what we are making the foundation of Baby Mantra’s Values, and Vision. As a growing company that addresses a new challenge every day we are working hard to weave these values into the fabric of our organization in the way we work every day - paying competitive wages, treating our employees and our suppliers with respect, preventing conflicts of interest and ensuring consumer privacy– this approach to business is at the heart of what it means to do business at BabyMantra.


  • Baby Mantra is the proud supporter and corporate partner of Health Child Health World, a nonprofit organization inspiring parents to protect their children from harmful chemicals. Baby Mantra believes children have a fundamental right to a pollution-free environment and access to safe products. In spite of some recent strides made toward making the world a safer place for kids, countless children worldwide are exposed to harmful carcinogens in everyday products. We stand with Health Child Health World and its drive to communicate a message to parents for the benefit of children, through our financial commitment to support the organization's programs and its resource development.